Maximum First Website Visits are from Mobile Phones


Why Check Your Website for Mobile Performance?

Why Mobile?

Mobile Only Bookings have grown to 55% of market in just 1 year from 27% last year in 2 largest travel markets of Europe & North America. More importantly, customers making a booking decision using a mobile has grown 17% in just 1 year from 54% in 2017 to 74% in 2018. India has shown even faster mobile growth with launch of JIO 4G, than the international markets.( ref Eye For Travel Reports)

How Fast?

When it comes to technology it is paramount to make systems user-friendly, said expert data scientists. If it’s slow, people won’t use it. “Users expect pages to load in two seconds on your site, and after three seconds, up to 40% of users will abandon your site,” said Daniel Capizzi, manager of data visualization for Choice Hotels. (ref. Eye For Travel Report 2017). Site abandonment means low direct bookings and more commissions paid.

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